Brand identity · An example, start to finish
The best example we can show you is our own. Aurex Studios was built as a brand first and a business second: one mark, one palette, one voice, carried the same way across everything we make. This page walks through that build, piece by piece, so you can picture yours.
Build your brand See the website exampleThe mark
Our mark is an abstract phoenix, drawn for Aurex and never copied from anyone else. A phoenix stands for peace and rebirth, which is exactly the feeling families and new businesses come to us for: something ended, something beginning, handled with care.
The phoenix sits in champagne on midnight, and the wordmark runs in an ivory to champagne gradient. No visible box, no borrowed template, nothing that could be mistaken for another studio.
Phoenix above the wordmark, for your website header, your storefront sign and the cover of anything printed.
A square icon for social profiles, favicons and checkout pages, where the full name would be too small to read.
The gradient wordmark for invoices, email signatures and documents, where a symbol alone would feel cold.
The palette
Two colors carry the whole studio. Midnight is the ground: calm, serious, trustworthy. Champagne is the light on it: warm, hopeful, a little bit celebratory. Ivory and a deep gold support them in print and on paper.
Type and voice
For the moments people hold onto.
Headlines are set in Cormorant Garamond, a serif with the grace of a printed program. Everyday text is set in Inter, clean and easy to read on a phone. The voice follows the same pairing: warm and plain spoken, never stiff, never salesy. We write the way a good funeral director or a good friend talks, clearly and with respect.
"Designed with care in Dayton, Ohio." Simple words, a real place, a promise we can keep.
Anything rushed, pushy or cold. No hype, no pressure, no jargon a grieving family or a new owner should have to decode.
The same voice runs from the homepage headline to the thank you note in a shipped order. One studio, one tone.
The brand at work
A logo alone is not a brand. Here is where the Aurex identity actually lives, day to day.
The phoenix and wordmark open every page of aurexstudios.com, so a visitor knows whose room they are in within a second.
When a customer pays, the checkout carries the same phoenix icon and lockup. The money moment feels as considered as the design moment.
The mark appears on the memorial programs and tribute pieces we print, quietly, the way a maker's mark should.
Invoices, order emails and receipts use the wordmark and palette, so the paperwork matches the product.
What you receive
Primary lockup, icon and wordmark, in files for print, web and social, light and dark versions included.
Your colors with exact codes for screen and print, plus guidance on which combinations stay readable.
A headline voice and a reading voice, chosen for your kind of business and set up ready to use.
A short page on how your brand talks: words you use, words you avoid, and examples in your tone.
Your identity applied where you need it first: business cards, signage, social profiles, packaging or your website.
Everything above in one clear guide, so anyone who makes something for your business keeps it consistent.
01
We talk about your business, your customers and the feeling you want people to leave with.
02
You see the mark, palette and type together as one direction, not a pile of disconnected options.
03
We adjust together until it feels like yours, then lock the system.
04
Files, guide and first applications delivered, ready for print, web and social.
Brand projects begin with a conversation, not a price tag on a shelf. Tell us about your business and we will map the right scope together. Pricing is set per project and confirmed before any work begins.
Start the conversation